AVIV

Raised in India, Amrita now lives in London and is the Head of Product and leader of the Gender Balance Network at AVIV Group. 50inTech is proud to share her story of determination, intentional growth, and building inclusive innovation cultures.&nbsp;<h2>From Coding Printers to Leading Product Innovation</h2>For Amrita Choudhury, Head of Product at AVIV Group, the journey from coding printers in India to leading product innovation in Europe's real estate tech sector has been marked by continuous learning and intentional growth. As a self-described "global citizen" who has worked across three countries, Amrita's path demonstrates how technical expertise combined with business acumen can forge powerful leadership in the tech industry.Starting as one of just eight women in a class of 50 mechanical engineering students in India, Amrita faced early challenges in a male-dominated field. "In the beginning, it was difficult to raise your voice," she recalls. “Especially in the coding world, math is not always seen as a girl thing, so when you start talking numbers, you have to be more confident than a guy.”But what set Amrita apart was her insatiable curiosity and desire to understand the complete picture. "I couldn't just code the printer – I wanted to know why someone needed the printer in the first place," she explains. This drive led her from engineering to business analysis and ultimately to product management, where she found her sweet spot at the intersection of technology, business, and user needs.<h2>The Vibrant Innovation Culture at AVIV Group</h2>At AVIV Group, where Amrita currently leads connectivity products and the API ecosystem, innovation takes center stage in a unique environment she describes as "a startup at scale." The company is undertaking simultaneous technology and cultural transformations, with customer obsession as its North Star."We're like pilots building a plane while flying it," Amrita explains. "Innovation isn't just about AI chips or breakthrough technologies – it's about changing mindsets and finding creative solutions to real problems." Under her leadership, the platform team is developing cutting-edge solutions including AI-powered secure messaging services and virtual staging technologies.<h2>Championing Diversity and Inclusion in Tech</h2>As the leader of AVIV's Gender Balance Network, Amrita is passionate about creating an inclusive environment that goes beyond traditional diversity initiatives. "We're introducing monthly talks where employees can speak about crucial topics like mental health, returning from maternity leave and workplace challenges," she shares. The initiative deliberately includes allies and executive team members, ensuring diverse perspectives reach decision-makers.AVIV's commitment to diversity extends to concrete actions, including regular compensation reviews to ensure pay equity and transparent frameworks for career progression. "We're forced to bring in that balance of compensation," Amrita notes, "which is fantastic because not every company does it."<h2>Essential Tips for Women in Tech</h2>Drawing from her experience, Amrita offers valuable advice for women navigating the tech industry:1.&nbsp;Be Intentional About Growth: "You have to state what you want. If you don't ask for it, you don't get it. It's very simple."2. Find Strong Mentors: "Join mentor networks, look within your organization for people genuinely interested in growing others. You need at least two or three mentors, and they don't have to be women."3.&nbsp;Build Your Support Network: "A woman alone has power, but a pack of women have impact. Seek support and help early in your career."4.&nbsp;Own Your Achievements: "We assume that if we do good work, it's obvious. Unfortunately, that's not how the world works. Make your contributions visible."5. Challenge Cultural Templates: "We're supposed to fit a template all our lives. It's up to people like us to change that template and redefine what leadership looks like."<h2>Leadership Lessons and the Path Forward</h2>As a leader of ten product managers, Amrita emphasizes several key principles:1.&nbsp;Lead by doing: "I expect to be hands-on. Even today, I'm the backup for my team members, getting into use case analysis and customer meetings."2.&nbsp;Customer obsession: "Listen to at least one customer every day."3.&nbsp;Inclusive leadership: "We need to create space for everyone who feels uncomfortable, not just women. Sometimes even men might have difficulty expressing themselves in meetings."Through her journey from coding printers to leading product innovation, Amrita is not just breaking templates for women in tech – she's creating new ones that emphasize curiosity, continuous learning, and inclusive leadership. At AVIV Group, she continues to champion both technological innovation and cultural transformation, proving that the most powerful changes often come from challenging our fundamental assumptions about leadership and success in tech.

Breaking Templates: How Amrita Choudhury is Reshaping Tech Leadership at AVIV Group

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