In the Digital Age, Content is Everything.
The way we create, share, and distribute content is changing fast. Brands are becoming broadcasters, individuals are creators, and everyone has a story to tell or a solution to showcase. That’s where we come in.
Say hello to Strapi — we’re on a mission to fuel global creativity and productivity by unleashing the power of content.
More than just a headless CMS, Strapi is building the first open, composable content platform: infinitely customizable, powered by the largest open-source community, and backed by a rich, growing ecosystem.
About Strapi
You’ll join a globally distributed team of 60+ passionate Strapiers working remotely from the USA, France, Spain, Italy, and beyond. We’re committed to building a diverse, inclusive environment that values transparency, collaboration, and care.
If you’re excited about the opportunity but don’t meet every single requirement—don’t hesitate to apply. We believe in potential, not perfection.
🎯 Why This Role Matters
Strapi is embracing a Product-Led Growth (PLG) and Product-Led Sales (PLS) strategy in 2025. As part of this shift, we’re evolving our sales approach to better serve a fast-growing customer base and changing market dynamics.
You’ll be joining a small but highly impactful team of five: our Head of Sales, Sales Engineer, Partner Development Manager, and two Account Executives. Together, we focus on winning new logos and growing existing accounts.
This is a unique opportunity to drive meaningful impact in a startup with double-digit revenue growth, working with world-class organisations like Tesco, Adidas, Airbus, eBay, Toyota, and more. Your job: build relationships, earn trust, and help our customers succeed with Strapi Enterprise.
💙 What It’s Like to Work in Strapi Sales
Empathy and care. One of our core values is care—care for each other and care for our customers. Our goal isn’t to push for a deal at all costs but to create long-term value and trusted partnerships.
Autonomy and ownership. You’ll take full ownership of your deals—from initial engagement to close and handoff to User Success—while contributing to a team that values clarity, impact, and accountability.
Collaboration over competition. Our team is built on genuine peer support. We believe that no one wins alone—our success depends on helping each other succeed. Whether it’s strategy, deal reviews, or product know-how, we work closely and transparently to lift each other up.
🗓 What You’ll Be Doing
Understand customer needs and ensure Strapi is the right fit for their project.Own the full sales cycle, qualifying leads and building trusted relationships (new logo and expansion).Manage mid-market and complex enterprise deals with multiple stakeholders (e.g., Developers, Product, Marketing).Navigate negotiations, procurement and legal processes to close deals.Ensure a smooth post-sale handoff to User Success.Keep CRM up to date (HubSpot).Document sales processes and contribute to our internal Sales Handbook.Share user feedback with Product to influence roadmap direction.Support go-to-market initiatives in your assigned territory.Become an expert in Strapi and the Headless CMS ecosystem.
🧠 About You
Passion for helping users and creating value.Interest in technical products and hands-on curiosity.Strong discovery mindset—always asking “why?”Experience in B2B SaaS sales, particularly selling to technical audiences (e.g., developers).Familiarity with sales methodologies (e.g., MEDDIC, BANT).Excellent negotiation, presentation, and closing skills.Strong verbal and written English communication.Aligned with Strapi’s values of care, openness, and empowerment.
Bonus points if you:
Are familiar with the JAMstack or modern web development ecosystem.Have experience working with Content Management Systems
